It’s long been know that supermarkets place sweets close to the check-out to encourage impulse buying and huge displays at the end of the aisles are used for the same reason. So I’ve written up some supermarket tricks to be wary of plus ways of keeping your food bill down!
- Necessities/basic products are spread all over the store to force you to walk the entire length if it to get a basic basket worth of groceries.
- Anything considered an ‘impulse buy’ will be found near the check-outs.
- The more expensive brands are located at eye level on the shelves, lower quality but cheaper price brands are found at the top and bottom.
- Complementary goods (e.g crisps and dip) are often stocked together to increase the chances of unplanned purchases.
Ways to beat tricks & keep your grocery bill from skyrocketting
- Don’t shop hungry, trust me. From experience I know you end up leaving with more items and more unhealthy things too.
- Make a list and stick to it. Know exactly what you’re going for. Get in, get the stuff, get out.
- Make use of the reduced section, there can be great dels to be had here. These are typicaly found at the back of the store or somewhere out of sight.
- Go to the shops just before closing, you’ll be able to take advantage of reduced prices.
- Buy loose. Quite often it’s cheaper to purchase lose fruit and veg than it is to buy pre-packaged. Keep an eye on prices and you’ll see the differences.
- Got a voucher and the products out of stock? Go to customer service and see if you can get a ‘rain check’. This means you’ll get the product when it’s back in stock even if the deal has finished.
- Watch “3 for 2” or BOGOF deals. These make us buy more than we really need, evaluate if you truly need that extra amount. This also helps reduce waste.
- Bulk isn’t always cheaper. I tend to look at the “price per amount” and compare products to see if I’m getting the best deal.
- Stick to looking at goods in the aisles where you can see all available options and prices. Corner displays make you less aware of what’s really available.
These are a few of the ways I’ve learned to keep my bill from expanding and to keep my basket healthier (by avoiding those hunger-induced cookie rumbles). It’s not easy to avoid supermarket tricks, they’re used by all the supermarkets for a reason, but by becoming aware that they exist it’s a lot easier to spot them!
Hope this is useful!